The bollocks begins

There's an old saying that goes: "Behind every successful company is good PR." Perhaps more accurate is to say that behind every company there are four or five PR execs swanning around, drinking champagne at parties and billing it back as 'sustenance'.

For any novices amongst you, PR is all about communication. In fact, PR people love to communicate so much that they've invented a brand new language. For PRs, its vital for the envelope to be pushed out of the box and through the window of opportunity. Customers should first become stakeholders and then delighted beyond their expectations. In order to do this, top PRs will go forward the extra mile while wearing the shoes of the customer. And remember, the customer is king (unless she is a woman).

Bollocks.