Crappy Consultancy

PRs who choose to work at PR agencies tend to do so because they have an ego so large that it takes more than one company to support it. The PR ego is such a well known phenomenon that a new word has been coined to describe it: the Prego. Alright, it's been coined just now, by me, for the purposes of this blog. But I think it'll catch on. And if it ever enters the Oxford English dictionary, below the definition should be this quote from a well known PR exec:

“PR should be run like repertory theatre. When the curtain is down everyone should muck in and get their hands dirty….when the curtain goes up the team adopt their roles and play to the audience”.

I'll say it again. Bollocks.

Many agencies now offer something called a check-up before they start work for a client. But the acid test of a PR is whether they can say, "Everything's fine, we'll be off then." No real egomanical consultant can. Instead they will sell you a project that costs just enough to keep your profits suppressed to a level that requires further remedial consultancy.

Genius.