Stuff I've learned

Loyal readers (all three of you), so much has changed since I was last here. There's been a royal sex scandal for a start. The press have been banging on about Diana (this is not new). I've also seen rather too much of Britney's regular drug-fuelled undercarraige display.

A fair bit's happened in PR land too. Here's a quick update on the stuff I've learned while not blogging:

1. The World's Leading is dead. Woe.
2. Traditional journalist relations are now unnecessary. We all communicate on Facebook, and there's now no need for PRs to get drunkenly groped in the flesh. Just poked virtually. Facebook's particularly good if you're a PR who punts out products for the media to review. When sending out kit, the eagle eyed PR keeps their eye on journo status updates in order to act quickly if the words "XX is pissed off with his Nokia" pop up
3. Speaking of Facebook, most of the technology PR world tried to get a slice of the social networking pie when it stuck its UK PR up for pitch recently. Interested to see how Bite fares as Facebook's honeymoon period ends and the media get stuck in to security/privacy issues
4. Handy little mail merge apps for press release sending are getting universally binned(they should've been binned a long time ago admittedly). Journalists are getting their own back

Sure there's been a lot more that I've learned. Most of it's probably libellous. And as they say, got to leave them wanting more.

Come back. I'll keep this updated.