PR Bollocks. Because it is really, isn't it?

Thursday, November 01, 2007

Oh bugger

If you've ever thought about sending your colleagues to a press conference, to pose as journalists, think again.

FEMA, the US disaster relief company which has come under fire for its response to the Hurricaine Katrina, been slated for holding a fake press conference. And pretty rightly so.

FEMA got its staff to pose as journalists, in order to avoid the tough questions which would certainly be posed by legitimate members of the press. It didn't work.

Watch the saga unfold here

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